Jimmy Iovine

Name: The Promise: The Making of Darkness on the Edge of Town (2010)
Released: 2010-10-07
Rating: 6.6

Jimmy Iovine is a trailblazer in music, business, and education. He is the co-founder of Beats Electronics (Beats by Dre) and Beats Music, alongside hip-hop producer and virtuoso Andre “Dr. Dre” Young. He is also the co-founder of Interscope Records, the USC Iovine and Young Academy and the Iovine and Young Center (IYC). In 2022, Iovine was inducted into the Rock & Roll Hall of Fame with the Ahmet Ertegun Award. Hailing from the Red Hook neighborhood of Brooklyn, New York, Iovine started his career at the famed Record Plant recording studio in his late teens, where vocalists and musicians like John Lennon and Bruce Springsteen were able to bring their musical visions to life. He first worked as a recording engineer — eventually branching out to produce songs for the former Beatles member and “The Boss.” He also worked with Patti Smith, Tom Petty and the Heartbreakers, Dire Straits, Stevie Nicks, Bob Seger & The Silver Bullet Band, U2, and The Pretenders. In 1990, Iovine co-founded the record label Interscope Records. Under Iovine, Interscope Records worked to empower artists, ensuring their needs and ideas came first. He turned artists into major hitmakers — with Dr. Dre, Nine Inch Nails, Mary J. Blige, No Doubt, Eminem, the Black Eyed Peas, Kendrick Lamar, Gwen Stefani, and Lady Gaga among the artists Interscope Records signed. Meeting Dr. Dre at Interscope Records led to an ongoing business relationship between the music pioneers. The fashionable speaker, headphone, and earbud empire Beats Electronics (Beats by Dre) was born in 2006. The duo co-founded the subscription-based music service Beats Music a few years later. In 2014, tech and digital powerhouse Apple acquired Beats Electronics, Beats by Dre, and Beats Music. Iovine and Dr. Dre continued their professional relationship, wanting to transform education. Influenced by lessons learned at Beats, they saw the importance of a mixed technology and liberal arts education for the modern workforce. In 2013, the pair co-founded the USC Jimmy Iovine and Andre Young Academy for Arts, Technology, and the Business of Innovation at the University of Southern California following a major endowment. The Academy readies college students for the tech-driven job marketplace. Inspired by the curriculum of the Academy, Iovine and Dr. Dre co-founded IYC. IYC provides high school students with an integrated technology-, design-, and entrepreneurship-based education.